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Saturday, November 06, 2021

Why Aren't We Telling New Generations The Truth About Natural Diamonds?

A krillion dollar question? Richard Chetwode was spot on. To a great extent, it's the fault of the gem & jewelry and diamond industry, and the gemological educational institutions, which remains fixated with 4C's of carat weight, cut, color and clarity, and has been slow to grasp the need to talk to today's new consumers about the fifth C, community.


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