Cause Marketing = Consumers basing purchasing decisions on how much good it can do for others. I think that's what Russell Simmons does via D.E.F (Diamond Empowerment Fund), educating and promoting the concept for a good cause. I think its only fair that we give back to the continent that has provided so much for the gem and jewelry industry, really.
Useful links:
www.diamondempowerment.org
www.simmonsjewelryco.com
www.dtc.com
www.adiamondisforever.com
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