I was intrigued by the US Army's strategy of enlisting new recruits via home video games, direct marketing promotions and recruitment-themed music videos. Even though video games may not accurately convey the combat experience, but still it's a great learning lab, a unique way to interact with kids and find out what they're interested in. I liked the concept, and it wouldn't be a bad idea to replicate the so-called 'lab experience' in education and business.
Useful link:
www.thearmyexperience.com
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