(via Wiki) Robert Gerald Mondavi was a leading American vineyard operator whose technical improvements and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi aggressively promoted labeling wines varietally rather than generically. This is now the standard for New World wines.
Useful link:
www.robertmondaviwinery.com
The pioneering vintner who helped put California wine country on the map, died at his Napa Valley home on May 16, 2008. He was 94. He was an enthusiastic ambassador for wine — especially California wine — promoting the health, cultural and social benefits of its moderate consumption.
No comments:
Post a Comment