Chaim Even Zohar writes about the launch of the De Beers Forevermark brand + the De Beers Grading Report + the impact + other viewpoints @ http://www.idexonline.com/portal_FullEditorial.asp
I think the article was very useful and informative because of all the branding efforts, the diamond jewelry industry is still one of the most fragmented industries in the world. The world's largest diamond jewelry brand has a circa one percent market share. How true!
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