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Saturday, May 17, 2008

Predictably Irrational

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is an excellent book that provides insights into our behavioral traits + the way we make (strange) decisions. I liked it.

Useful links:
www.predictablyirrational.com
http://www.youtube.com/watch?v=MZ5baAOrxXY

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