FTC writes:
23.24 Misuse of the words "real," "genuine," "natural," "precious," etc.
It is unfair or deceptive to use the word "real," "genuine," "natural," "precious," "semi-precious," or similar terms to describe any industry product that is manufactured or produced artificially.
More info @ http://www.ftc.gov/bcp/guides/jewel-gd.htm
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