Jewelry consultant Megan Crabtree explains how jewelers can use data and AI to boost sales, create customized client mailouts, and plan better marketing strategies on the Rapaport Diamond Podcast.
On the Rapaport Diamond Podcast, jewelry consultant Megan Crabtree shared practical tips for growing sales and enhancing the customer experience.
She explained how jewelers like you can utilize data and AI tools to plan more effective marketing strategies.
Key Takeaways from Megan Crabtree
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Send customized mailouts based on what clients have bought before.
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Example: A client who purchased an engagement ring may be interested in anniversary jewelry.
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Use your purchase data and business information to guide AI tools.
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These tools can help you create plans to increase sales.
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Focus on timing in marketing.
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“Marketing is as successful as the time that it takes for you to plan it,” Crabtree said.
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Questions You Should Ask Yourself
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Do you use your client's purchase history to guide your marketing?
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How much time do you spend planning each campaign?
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Are you exploring AI tools to improve your jewelry sales strategy?
The Bigger Debate
Crabtree also discussed the current market.
She shared her views on whether the natural-diamond industry should respond with negative marketing against lab-grown diamonds.
This is a question many jewelers face today.
What stance do you take for your business?
