Booking.com’s 2025 Travel & Sustainability Report highlights how 32,000 travelers across 34 countries are rethinking the impact of tourism on local communities and the environment.
Booking.com commissioned independent research among 32,000 travelers across 34 countries and territories.
The study was conducted online in January 2025.
Respondents had to meet these conditions:
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Age 18+
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Traveled at least once in the past 12 months
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Planning to travel in 2025
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Either the main decision maker or involved in planning travel
Where Respondents Came From
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1,000 each from USA, Canada, Mexico, Colombia, Brazil, Argentina, Australia, Spain, Italy, France, UK, Ireland, Germany, Netherlands, Belgium, Denmark, Sweden, Croatia, India, China, Hong Kong, Thailand, Singapore, Taiwan, Vietnam, Indonesia, Philippines, South Korea, Japan, South Africa
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500 each from New Zealand, Switzerland, UAE, Kenya
Key Finding
Travelers show growing awareness of tourism’s impact on communities—both in their own countries and abroad.
What This Means for You
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Are you thinking about how your travel choices affect local people?
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Do you consider sustainability when booking hotels, tours, or flights?
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Would you pay more to support eco-friendly options?
The report signals a shift. Travelers like you are asking questions and making conscious choices.
Takeaway
Your travel decisions in 2025 matter.
Every booking, every destination, every experience shapes not just your trip, but the community that hosts you.
