Le Vian and Platinum Guild International are continuously looking for ways to bring platinum jewelry to a wider audience through influencer campaign, geo-targeted social-media push, email campaigns, trunk shows and more. Stay curious.
P.J.Joseph's Weblog On Colored Stones, Diamonds, Gem Identification, Synthetics, Treatments, Imitations, Pearls, Organic Gems, Gem And Jewelry Enterprises, Gem Markets, Watches, Gem History, Books, Comics, Cryptocurrency, Designs, Films, Flowers, Wine, Tea, Coffee, Chocolate, Graphic Novels, New Business Models, Technology, Artificial Intelligence, Robotics, Energy, Education, Environment, Music, Art, Commodities, Travel, Photography, Antiques, Random Thoughts, and Things He Like.
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Tuesday, November 30, 2021
Tuesday, June 08, 2021
Wear Resistance Of Platinum And Gold Alloys: A Comparative Study
Platinum Guild International (PGI) recently commissioned a study to test the durability and wearability of alloys made of white gold compared to those made of platinum. The study, conducted by German Lab Research for Precious Metals and Metals Chemistry, in association with TechForm Advanced Casting Technology, tested two platinum alloys and four gold alloys. The results prove platinum is the most secure setting for diamonds and gemstones. Must read.
Sunday, April 25, 2021
Platinum Guild International Research
Platinum Guild International USA has released an insightful infographic that will enable retailers and brands alike to better understand the mindset of gifters versus that of self-purchasers. Take a look.