Le Vian and Platinum Guild International are continuously looking for ways to bring platinum jewelry to a wider audience through influencer campaign, geo-targeted social-media push, email campaigns, trunk shows and more. Stay curious.
Discover P.J. Joseph's blog, your guide to colored gemstones, diamonds, watches, jewelry, art, design, luxury hotels, food, travel, and more. Based in South Asia, P.J. is a gemstone analyst, writer, and responsible foodie featured on Al Jazeera, BBC, CNN, and CNBC. Disclosure: All images are digitally created for educational and illustrative purposes. Portions of the blog were human-written and refined with AI to support educational goals.
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Tuesday, November 30, 2021
Tuesday, June 08, 2021
Wear Resistance Of Platinum And Gold Alloys: A Comparative Study
Platinum Guild International (PGI) recently commissioned a study to test the durability and wearability of alloys made of white gold compared to those made of platinum. The study, conducted by German Lab Research for Precious Metals and Metals Chemistry, in association with TechForm Advanced Casting Technology, tested two platinum alloys and four gold alloys. The results prove platinum is the most secure setting for diamonds and gemstones. Must read.
Sunday, April 25, 2021
Platinum Guild International Research
Platinum Guild International USA has released an insightful infographic that will enable retailers and brands alike to better understand the mindset of gifters versus that of self-purchasers. Take a look.


