Does Talk Sell?

Insightful report by Twitter + Publicis. Must read.

Useful link:

https://marketing.twitter.com/en/perspectives/twitter-publicis-research-how-social-conversation-powers-shopping

Young Innovators: Real Women, Better Ads

Why it took so long?

Useful link:
https://thestarphoenix.com/news/local-news/young-innovators-real-women-better-ads

Is An Apology An Effective Marketing Campaign?

Yes, if used responsibly.


Useful link:
http://knowledge.wharton.upenn.edu/article/the-best-way-for-companies-to-say-im-sorry

Why Willingness To Pay Doesn’t Mean Consumers Like What They Buy

Consumers will remain endlessly complicated.

Useful link:
http://knowledge.wharton.upenn.edu/article/willingness-pay-doesnt-always-equal-consumer-preference

5 Surprising Findings About How People Actually Buy Clothes and Shoes

Insightful update.

Useful link:
https://hbr.org/2018/06/5-surprising-findings-about-how-people-actually-buy-clothes-and-shoes

The Science Behind Word-of-Mouth Recommendations

Take note.

Useful link:
https://insight.kellogg.northwestern.edu/article/why-we-share-opinions-and-word-of-mouth-marketing

Beyond The Red Cup: How Holiday Consumers Are Changing

A must read.

Useful link: 
http://knowledge.wharton.upenn.edu/article/beyond-the-red-cup-how-the-holiday-consumer-is-changing/?utm_source=kw_newsletter&utm_medium=email&utm_campaign=2015-11-25