Titan’s Managing Director C.K. Venkataraman says the Jalsa is more than a watch.
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It is a cultural artefact.
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It blends Indian artistic mastery with precision watchmaking.
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Created by Titan’s in-house teams.
The Jalsa is competing in the Grand Prix d’Horlogerie de Genève in the Artistic Crafts category.
It will be judged alongside creations from:
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Voutilainen
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Louis Vuitton
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Tiffany
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Piaget
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Van Cleef & Arpels
Who is it for?
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Titan is targeting wealthy Indian buyers.
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India’s luxury market is worth about $10 billion a year.
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The market is growing at over 6% annually.
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Growth is faster than in France, and the total value is higher than in Switzerland.
Chief Marketing Officer Rangamani says the audience will:
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Value India’s cultural heritage in design.
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Appreciate fine craftsmanship and technical expertise.
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Engage with global watch-collecting circles.
Would you wear a timepiece that represents centuries of Indian art in a modern format?
