I think this initiative will eneable diamond jewelry consumers at scale to engage with the unique journeys their diamonds have taken from source. Only De Beers can do this.
P.J.Joseph's Weblog On Colored Stones, Diamonds, Gem Identification, Synthetics, Treatments, Imitations, Pearls, Organic Gems, Gem And Jewelry Enterprises, Gem Markets, Watches, Gem History, Books, Comics, Cryptocurrency, Designs, Films, Flowers, Wine, Tea, Coffee, Chocolate, Graphic Novels, New Business Models, Technology, Artificial Intelligence, Robotics, Energy, Education, Environment, Music, Art, Commodities, Travel, Photography, Antiques, Random Thoughts, and Things He Like.
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Wednesday, October 23, 2024
Sunday, August 18, 2024
Wednesday, February 14, 2024
AMS Micro
The AMS Micro (Automated Melee Screening) uses robotic technology to work with stones as small as 0.001carats, a significant improvement on the 0.0032 carats capacity of its predecessor, The AMS. Hats off to De Beers Group.
Tuesday, January 23, 2024
De Beers Rough Diamond Online Auction
Online auctions account for the 10 per cent of De Beers production that is not sold at Sights. De Beers has introduced a new online sealed bid tender for some of its rough diamonds. The offer, which went live last week, allows buyers to key in the price they are prepared to pay for a lot, unseen by other bidders.
Tuesday, January 02, 2024
De Beers 2024 Sight Dates
De Beers has released its sales schedule for 2024, with plans to hold the usual 10 sights across the 12-month period.
Sunday, October 08, 2023
De Beers Halts Online Rough Diamond Auctions
De Beers is suspending all online rough diamond auctions through the end of the year to stabilize equilibrium between wholesale supply and demand.
Monday, October 02, 2023
Sunday, September 17, 2023
Saturday, August 26, 2023
Natural Diamonds For Engagement Rings
Commissioned by De Beers Group, the pre-bridal survey conducted by NelsonIQ via multiple social media channels was insightful. There is something special about the choice of natural diamonds for engagement rings by consumers in Hong Kong.
Friday, May 26, 2023
Victor Diamond Mine
De Beers has filled the decommissioned Victor Diamond mine, in northern Ontario, Canada, with almost 12 billion gallons of water and turned it into a lake. Virtually nothing now remains of the mine, which opened in 2008 and closed in May 2019. Over its life, more than 8.2 million carats of diamonds were recovered at Victor. It was identified in 1987 as Canada's first economically viable diamond deposit, and De Beers Group Canada spend $2.6 billion building and operating it during its lifetime.
Saturday, May 20, 2023
Teen Gems: High School Jewelry Immersion Program
Teen gems is a one-of-a-kind 12-week jewelry-making course offered free of cost to New York City public high school students.
Saturday, December 10, 2022
Molefi Letsiki Diamonds
Friday, October 14, 2022
The De Beers Exceptional Blue Collection
Brilliant storytellers. The diamonds will be sold across Sotheby's Magnificent Jewels Auctions in Geneva, New York and Hong Kong in 2022-2023. Stay tuned.
Saturday, July 30, 2022
Diamonds Are Still Everyone’s Best Friends
I agree. I think diamonds will be everyone's best friends forever. Hats off to De Beers Group for taking the initiative.
Friday, May 06, 2022
De Beers Tracr Platform
Wednesday, April 27, 2022
Kelp Blue
Monday, March 21, 2022
Benguela Gem
Tuesday, November 30, 2021
A Virtual Home Of Diamonds Experience
De Beers Jewellers has opened up a new flagship store at 45-50 Old Bond Street in London. Virtual try-on will be added in 2022.
Wednesday, October 27, 2021
The 2021 Diamond Insight Report
Sustainability is now a leading factor in how consumers choose diamonds. Must read.
GemFair
GemFair is a pilot project that aims to create a secure and transparent route to market for ethically-sourced artisanal and small-scale mined (ASM) diamonds.