A Diamond Is Forever 2.0

De Beers is the best storyteller for natural diamonds.

Useful link: https://www.debeersgroup.com

De Beers To Provide Country Of Origin Data For Its Diamonds

I think this initiative will eneable diamond jewelry consumers at scale to engage with the unique journeys their diamonds have taken from source. Only De Beers can do this.

Useful link:

https://www.debeersgroup.com/media/company-news/2024/de-beers-to-provide-country-of-origin-data-for-its-diamonds

De Beers: Where To Now?

Many thanks to Ben Janowski for the insightful report. 

Useful link:

https://benjanowski.substack.com/p/de-beers-where-to-now?

AMS Micro

The AMS Micro (Automated Melee Screening) uses robotic technology to work with stones as small as 0.001carats, a significant improvement on the 0.0032 carats capacity of its predecessor, The AMS. Hats off to De Beers Group.

Useful link:

https://www.debeersgroup.com/media/company-news/2024/de-beers-group-ignite-launches-latest-diamond-verification-instrument-ams-micro

De Beers Rough Diamond Online Auction

Online auctions account for the 10 per cent of De Beers production that is not sold at Sights. De Beers has introduced a new online sealed bid tender for some of its rough diamonds. The offer, which went live last week, allows buyers to key in the price they are prepared to pay for a lot, unseen by other bidders.

Useful link:

https://www.debeersgroup.com/about-us/our-operations/sales

De Beers 2024 Sight Dates

De Beers has released its sales schedule for 2024, with plans to hold the usual 10 sights across the 12-month period.

Useful link:

https://www.debeersgroup.com/reports/rough-diamond-sales

De Beers Halts Online Rough Diamond Auctions

De Beers is suspending all online rough diamond auctions through the end of the year to stabilize equilibrium between wholesale supply and demand.

Useful link: https://www.debeersgroup.com/about-us/our-operations/sales

De Beers Diamond Insight Report 2023

A must read. 

Useful link:

https://www.debeersgroup.com/reports/insights/the-diamond-insight-report-2023

A Diamond Is Forever Is Back Again

Why it took so long?

Useful link:

https://www.debeersgroup.com/about-us/a-diamond-is-forever

Natural Diamonds For Engagement Rings

Commissioned by De Beers Group, the pre-bridal survey conducted by NelsonIQ via multiple social media channels was insightful. There is something special about the choice of natural diamonds for engagement rings by consumers in Hong Kong.

Useful link:

https://www.taiwannews.com.tw/en/news/4979826

Victor Diamond Mine

De Beers has filled the decommissioned Victor Diamond mine, in northern Ontario, Canada, with almost 12 billion gallons of water and turned it into a lake. Virtually nothing now remains of the mine, which opened in 2008 and closed in May 2019. Over its life, more than 8.2 million carats of diamonds were recovered at Victor. It was identified in 1987 as Canada's first economically viable diamond deposit, and De Beers Group Canada spend $2.6 billion building and operating it during its lifetime.

Useful link:

https://canada.debeersgroup.com/operations/mining/victor-mine

Teen Gems: High School Jewelry Immersion Program

Teen gems is a one-of-a-kind 12-week jewelry-making course offered free of cost to New York City public high school students.

Useful link: https://www.92ny.org/soa/jewelry/teen-gems

Molefi Letsiki Diamonds

Molefi Letsiki Diamonds will become the first majority black-owned sightholer at De Beers starting January 1, 2023. A baby step in the right direction.

Useful link: http://new.mldiamonds.com

The De Beers Exceptional Blue Collection

Brilliant storytellers. The diamonds will be sold across Sotheby's Magnificent Jewels Auctions in Geneva, New York and Hong Kong in 2022-2023. Stay tuned.

Useful link:

https://www.debeersgroup.com/media/company-news/2022/de-beers-exceptional-blue-collection

Diamonds Are Still Everyone’s Best Friends

I agree. I think diamonds will be everyone's best friends forever. Hats off to De Beers Group for taking the initiative. 

Useful links:

https://www.vanityfair.com/style/photos/2022/07/diamonds-are-still-everyones-best-friends

https://www.debeersgroup.com

De Beers Tracr Platform

De Beers believes there is a solution for every diamond that moves through the value chain, regardless of size. 

Useful links:

https://www.debeersgroup.com/sustainability-and-ethics/leading-ethical-practices-across-the-industry/tracr

https://www.tracr.com

Kelp Blue

A unique environmental startup that is focused on growing and maintaining large scale forests of giant kelp off the coast of Namibia to capture carbon and help sustain the marine ecosystem. A De Beers Group initiative.

Useful links: 

https://kelp.blue

https://www.debeersgroup.com

Benguela Gem

Take a look at the newest member of De Beers underwater mining fleet, a high-tech ship that is set to add 500000 carats of high-value diamonds to its annual production from Debmarine Namibia.

Useful links:

https://www.debeersgroup.com/media/company-news/2022/worlds-most-advanced-diamond-recovery-vessel-to-start-operating-in-namibia

https://debmarinenamibia.com

A Virtual Home Of Diamonds Experience

De Beers Jewellers has opened up a new flagship store at 45-50 Old Bond Street in London. Virtual try-on will be added in 2022.

Useful link: https://www.debeers.com

The 2021 Diamond Insight Report

Sustainability is now a leading factor in how consumers choose diamonds. Must read.

Useful link:

https://www.debeersgroup.com/reports/insights/the-diamond-insight-report-2021