Jewelry District Podcast hosts Victoria Gomelsky and Rob Bates talk with Andy Koehn of Koehn & Koehn Jewelers, Wisconsin. Andy shares why a store is like a stage, his ring-buying guide for men, and his thoughts on the diamond market.
Guest: Andy Koehn, owner of Koehn & Koehn Jewelers, Wisconsin.
Hosts: Victoria Gomelsky (Editor-in-Chief, JCK) and Rob Bates (News Director, JCK).
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Andy Koehn runs a family-owned jewelry store in Wisconsin.
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He’s a lifelong classic rock fan.
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He compares a jewelry store to a stage and the staff to a band.
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Preparation and discipline keep customers coming back—just like The Rolling Stones keep their fans.
Why the Store Is Like a Stage
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Every display, every conversation is part of the performance.
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Staff members have roles—like musicians in a band.
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Even top performers rehearse. Your team needs the same consistency.
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Ask yourself: Is your store ready for its “show” every day?
Ring-Buying Guide for Men
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Andy wrote a guide to help men shop for engagement rings with confidence.
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The guide addresses common questions buyers may not ask.
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It breaks down diamond basics, styles, and budget tips in plain language.
What the Diamond Market Needs Now
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Andy shares ideas for how the trade can better connect with today’s buyers.
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He focuses on clarity, trust, and real value over hype.
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Question for jewelers: Are you giving customers reasons to choose you over online sellers?
About the Guest
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Andy Koehn is not just a jeweler—he’s also a writer.
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He brings storytelling into his sales approach.
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His insights come from decades of retail experience and personal passion.
