Deloitte's 2025 Holiday Retail Survey, marking its 40th year, highlights the huge changes in shopping habits.
Then vs. Now
Past: Shopping was mainly in crowded malls, using print ads.
Present: Shopping is an omnichannel experience, driven by digital discovery and AI tools.
What Stays the Same
The holidays are a time when consumer spending reflects both economic realities (like budget concerns) and the desire to celebrate.
The Retailer's Challenge
For retailers, the 2025 holiday season requires more than just good deals. They must:
Meet shoppers where they are: This means connecting with them digitally, socially, and emotionally.
Focus on value: Stand out by offering products and services that feel worth the money spent.
Offer a seamless experience: Use technology to make shopping easy and frictionless.
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