Discover how Guy Singh-Watson built Riverford from one man and a wheelbarrow into a national organic veg box scheme. Learn why he made Riverford 100% employee-owned and what it means for you as a customer.
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He started with just a wheelbarrow, delivering homegrown organic vegetables to friends.
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Today, Riverford runs a national veg box scheme delivering to more than 50,000 homes each week.
Guy is well-known for his strong views and deep commitment to organic farming.
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Twice awarded BBC Radio 4 Farmer of the Year.
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His Facebook video on pesticides reached 5.6 million views and 91,000 shares.
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His weekly veg box newsletters give customers an honest look at the challenges of farming.
Why Riverford Stands Out
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Organic food should be accessible to everyone, not just a luxury.
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Fair treatment for growers, staff, customers, and the planet is at the heart of Riverford.
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In 2015, Riverford veg boxes won Ethical Product of the Decade at the Observer Ethical Awards.
Guy’s Bold Choice
Guy always resisted investor pressure. He believed profit should be a means, not the goal.
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On June 8, 2018, he sold 74% of Riverford to employees at about a quarter of its market value.
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In May 2023, he sold his remaining shares. Riverford is now 100% employee-owned.
The Next Chapter
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Guy still spends more time in the fields than in the boardroom.
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He is determined to prove that a business can be ethical and successful.
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Employee ownership protects Riverford’s values and ensures its future.
Why This Matters to You
When you buy a Riverford veg box, you are not just getting organic food.
You are supporting a model where:
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Farmers are treated fairly.
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Employees own the business they work in.
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Food is produced sustainably for future generations.
Wouldn’t you want your weekly vegetables to come from a farm built on fairness and integrity?
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