Meta introduces Reels trending ads with AI curation and expands Threads advertising formats. New carousel ads and targeting options help brands reach engaged audiences across platforms.
Meta now offers more brands access to Reels trending ads. This tool uses artificial intelligence to select the most popular and culturally relevant Reels content.
The AI system delivers highly engaging, brand-safe video content. Your brand appears where culture happens naturally.
Available categories include:
- All trending content
- Animals and pets
- Beauty and fashion
- Cars
- Sports
- More categories launching next year
Threads Advertising Gets Major Format Updates
Meta introduces carousel ads for Threads. You can now use multiple image formats in your campaigns.
The platform extends advertising access to businesses without Threads accounts. Your existing Facebook or Instagram posts become the foundation for Threads campaigns.
This expansion shows growing business interest in the platform. Three out of four Threads users now follow at least one business.
Why These Updates Matter for Your Brand
These changes give you more ways to reach audiences where they spend time. Reels trending ads place your content alongside popular culture moments.
Threads advertising expansion means you can test the platform without creating new content. Your existing social media posts work across multiple Meta platforms.
The AI-powered curation removes guesswork from content selection. You get access to trending inventory without manual research.
Getting Started with Meta's New Brand Tools
Consider these steps to use the new features:
Start with Reels trending ads in your industry category. Test different formats to see what works for your audience.
Try Threads carousel ads if you have visual products or services. Multiple images tell better stories than single posts.
Use your best-performing Facebook or Instagram content for Threads campaigns. This approach reduces content creation time.
Monitor engagement rates across all formats. The data helps you focus your budget on high-performing placements.
What This Means for Social Media Marketing
Meta's updates reflect the platform's focus on cultural relevance and cross-platform advertising. The tools make it easier for brands to participate in trending conversations.
The Threads expansion signals Meta's confidence in the platform's growth. Business adoption appears strong, with 75% of users following brands.
These features position Meta as a one-stop solution for social media advertising. You can manage campaigns across multiple apps from a single dashboard.
Will these new tools help your brand connect with audiences more effectively? The AI curation and cross-platform options certainly make cultural marketing more accessible.
Meta rolls out new advertising tools, including AI-curated Reels trending ads and expanded Threads advertising formats. The updates include carousel ads for Threads and allow businesses without Threads accounts to advertise using their Facebook or Instagram content.
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