Pinterest’s 2025 Fall Trend Report highlights Gen Z’s shift toward thrifting, vintage fashion, and sustainable shopping. Discover how Pinterest’s new Thrift Shop brings secondhand style, decor, and unique finds directly to you.
Pinterest has shared its Fall 2025 Trend Report, and one thing is clear—Gen Z is shaping how style and shopping look this season.
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Gen Z now makes up more than 50% of Pinterest users.
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Searches for “dream thrift finds” are up 550%.
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Searches for “vintage fall aesthetic” have surged by 1,074%.
This shift shows that young users are not chasing mass-produced looks. Instead, they want thrifted and sustainable choices that make personal style stand out.
Thrifting Beyond Clothes
It’s not just about fashion anymore. Gen Z is bringing thrifting into every part of life.
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Men thrift outfits are up 31%.
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Thrifted kitchen ideas have grown by 1,012%.
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Thrifted decor searches have climbed by 283%.
Ask yourself—what corner of your home or wardrobe could be upgraded with a secondhand treasure?
Pinterest Launches The Thrift Shop
To meet this growing demand, Pinterest is launching a Thrift Shop from August 20 to September 26, 2025.
Here’s what you can expect:
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A space to browse vintage and secondhand finds directly on Pinterest.
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Partnerships with top global thrift and vintage retailers.
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Weekly closet drops from industry tastemakers.
This means you can now scroll, discover, and shop thrift finds—all in one place.
What This Means for You
The Fall 2025 thrift wave is all about:
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Unique style: Finding pieces no one else has.
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Sustainable choices: Shopping pre-loved instead of new.
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Budget-friendly finds: Getting value without overspending.
From the 2000s preppy looks to Art Deco-inspired decor, Pinterest trends show that you don’t need to follow the crowd. You can shape a style that tells your own story.
So, what thrift find will you hunt for this season?

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