How To Put Provenance On Your Menu

Learn how to showcase provenance on your restaurant menu. Share stories of your ingredients, highlight producers, and engage customers with food origins to build trust and justify quality pricing.

Your customers want to know where their food comes from. Provenance builds trust, highlights quality, and shows the care behind your menu. It also helps you justify higher prices. Here’s how you can make provenance part of your dining experience.

• Focus on producers
  Mention farmers, fishermen, or growers directly. Highlight where ingredients are grown, caught, or raised instead of only listing suppliers.

• Include all menus
  Add provenance details to breakfast, lunch, dessert, and drinks. Don’t limit it to your main menu.

• Add producer details to dishes
  Write them directly into menu descriptions. Or create a separate provenance section that explains the story behind your food.

• Use creative formats
  Go beyond menu text. Use blackboards, table cards, or sandwich boards. Add a QR code linking to your website with producer stories. Show photos of farms or a map of sourcing locations.

• Train your staff
  Make sure your team can talk confidently about provenance. Organize farm visits to help them understand food origins and share those insights with guests.

• Show accreditation
  Certifications like the Food Made Good Standard demonstrate your commitment to sustainable sourcing. Display these clearly on your menu and website.

Ask Yourself

• Can you name the farmer who grew your vegetables?

• Does your staff know the story of the fish on today’s menu?

• What visual tools can you use to make provenance part of your guest experience?