Busting 10 Common Pearl Myths – What Every Retailer Should Know

Pearls are trending again. More buyers are asking about them. But many still believe in outdated ideas.

If you're selling pearls, you need to clear up the confusion. This podcast from The Plumb Club, featuring Cheryl Kremkow for Mastoloni, tackles the top 10 myths your customers probably believe.

Here’s a quick breakdown:

10 Pearl Myths That Still Confuse Buyers

• Myth 1: Pearls are only for older women.
  Not true. Men, young women, and even kids wear pearls today.

• Myth 2: Only white pearls are real.
  Pearls come in black, pink, gold, lavender, and more.

• Myth 3: Natural pearls are better than cultured ones.
  Most pearls sold today are cultured, and they can be stunning.

• Myth 4: All pearls come from oysters.
  Some come from freshwater mussels.

• Myth 5: Round pearls are the only good ones.
  Baroque shapes are growing in demand and are often more affordable.

• Myth 6: Pearls are too fragile to wear every day.
  With care, pearls can last generations.

• Myth 7: Price always equals quality.
  That depends on many factors, not just cost.

• Myth 8: Pearls don’t go with modern fashion.
  Designers now mix pearls with leather, metals, and bold looks.

• Myth 9: All pearls look the same.
  Luster, surface, shape, size, and color vary widely.

• Myth 10: Grading pearls is too complex.
  Not if you know the “6 S’s” – size, shape, surface, shine, shade, and style.

Want to Sell More Pearls?

Learn to spot quality pearls fast.

Ask yourself:

• Does the pearl reflect light clearly?

• Are there many visible spots or bumps?

• Is the color even and appealing?

• Is the shape round, or uniquely baroque?

Meet Mastoloni

Known for their wide selection and trusted supply, Mastoloni can help you source almost any type of cultured pearl—classic or contemporary.

Next Steps:

• Listen to the full podcast on The Plumb Club's website.

• Train your sales team to answer pearl questions with confidence.

• Keep a few non-white, non-round pieces in your display to start a conversation.

Pearls are not old news.
They’re your next big sale—if you know how to present them. Are you ready to bust these myths in your store?