Micro-Celebrities

Instagram is a place where you are supposed to show off how well you’re doing, even if you’re not doing very well at all. Scroll through the feed and you’re likely to see signifiers of social wellness (friends), mental wellness (books and bathtubs), and physical wellness (yoga and photogenic health foods) that might bear negligible resemblance to one’s actual life. Those who have succeeded at performing that wellness the most palatably for the platform have been rewarded with millions of followers, which in turn can bring brand deals and, with that, money. It’s created a new class of microcelebrities who, intentionally or not, wield enormous influence over how others live their lives, or at least how they present their lives on social media.