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Tuesday, December 15, 2009

Random Thoughts

It is already known that the color of a drink can influence the way we taste it. We wanted to know whether background lighting, for example in a restaurant, makes a difference as well. The extreme lighting conditions found in some bars can undoubtedly influence the way a wine tastes. We thought it was simply that colours that people found agreeable would put them in an agreeable mood. However early tests seem to show that it is not as simple as that. We still believe however that it is something to do with the mood they put people in. For some reason some colors put people in a more positive mood.

- Dr Daniel Oberfeld-Twistel
www.staff.uni-mainz.de/oberfeld

Spot on.

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