Ellen Gibson's viewpoint in the BusinessWeek about Opower, and the application of behavioral psychology to energy conservation was brilliant. I guess the psychology of persuasion does work.
Useful links:
www.opower.com
www.influenceatwork.com
Discover P.J. Joseph's blog, your guide to colored gemstones, diamonds, watches, jewelry, art, design, luxury hotels, food, travel, and more. Based in South Asia, P.J. is a gemstone analyst, writer, and responsible foodie featured on Al Jazeera, BBC, CNN, and CNBC. Disclosure: All images are digitally created for educational and illustrative purposes. Portions of the blog were human-written and refined with AI to support educational goals.
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