Jewelry is not a fad product. Archeologists have solid proof that it has been around for at least 50 millennia – and some would now argue that jewelry has been around for at least 100,000 years. In its earliest days, people wore jewelry to denote their social and cultural identities: wealth, power and privilege. Early jewelry also provided identification of gender, age and social class. After thousands of years, these same factors continue to drive demand for jewelry. The 2008-09 recession will not derail consumers’ cultural affinity for jewelry.
- Ken Gassman
www.kennethgassman.com
So true!
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