I found Timothy de Waal Malefyt's (Director of cultural discoveries, BBDO) research on new consumerism in urban America intriguing. It's really amazing how new oral stories develop during recession. People are the same everywhere.
Useful links:
www.aaanet.org
www.bbdo.com/worldwide
http://www.epic2009.com/files/proceedings/EPIC2009%20DRAFT%20proceedings.pdf
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