Hollywood's Peter Guber: Spinning Memos into Tales
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2270
Useful links:
www.mandalay.com
http://leadershipconference.wharton.upenn.edu
www.whartoninteractive.com
Stories are more memorable and engaging than slide presentations, memos or sales pitches. Everyone is a factory of old stories. How true! Thanks Peter.
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