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Wednesday, February 11, 2009

John Quelch Viewpoint

In Praise of Marketing
http://hbswk.hbs.edu/item/6015.html

Because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
- Peter Drucker

Useful link:
http://blogs.harvardbusiness.org/quelch

Great essay. Thank you John.

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