According to Gregory Skibiski + Tony Jebara, co-founders of Sense Networks, Macrosense (the analytical tool) applies complex statistical algorithms to sift through the growing heaps of data about location and to make predictions or recommendations on various questions — where a company should put its next store, for example, or predict tourism (they can tell you how confident consumers are + tell retailers about their competitors, who’s coming in from particular neighborhoods). Other companies in reality mining include Inrix, a Microsoft spin-off + Path Intelligence (Britain).
Useful links:
www.sensenetworks.com
www.inrix.com
www.pathintelligence.com
I think the technological innovations are great but what worries me is the privacy issues.
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