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Monday, June 09, 2008

On Persuasion

(via Amazon) The book Making Your Case: The Art of Persuading Judges by Antonin Scalia + Bryan A. Garner was great. Here is what they have to say:

- Know your audience
- Lead with your strongest argument
- Communicate clearly and concisely
- Close powerfully and say explicitly what you want your audience to do
- Banish jargon
- Hone your public speaking skills
- Dress appropriately
- When you're not on your feet, you're on stage
- Look judges in the eye
- Don't chew your fingernails

Though the ideas are for developing briefs and arguments to persuade judges, I think the 10 rules listed above apply to any business situations.

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