Corporate social responsibility (CSR) started as an idea...today big firms are called upon to be good corporate citizens, and they all want to show that they are.....
http://www.economist.com/specialreports/displaystory.cfm?story_id=10491077
Useful links:
www.corporatephilanthropy.org
www.unglobalcompact.org
www.mckinseyquarterly.com
www.bcccc.net
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