Here is an interesting study titled 'Men Buy, Women Shop' via researchers @ Wharton's Jay H. Baker Retail Initiative + the Verde Group, a Toronto consulting firm + other viewpoints @ http://knowledge.wharton.upenn.edu/article.cfm?articleid=1848
It was educational and insightful.
P.J.Joseph's Weblog On Colored Stones, Diamonds, Gem Identification, Synthetics, Treatments, Imitations, Pearls, Organic Gems, Gem And Jewelry Enterprises, Gem Markets, Watches, Gem History, Books, Comics, Cryptocurrency, Designs, Films, Flowers, Wine, Tea, Coffee, Chocolate, Graphic Novels, New Business Models, Technology, Artificial Intelligence, Robotics, Energy, Education, Environment, Music, Art, Commodities, Travel, Photography, Antiques, Random Thoughts, and Things He Like.
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