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Saturday, December 01, 2007

Men Buy, Women Shop: The Sexes Have Different Priorities When Walking Down The Aisles

Here is an interesting study titled 'Men Buy, Women Shop' via researchers @ Wharton's Jay H. Baker Retail Initiative + the Verde Group, a Toronto consulting firm + other viewpoints @ http://knowledge.wharton.upenn.edu/article.cfm?articleid=1848

It was educational and insightful.

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