John Cassidy writes about the emerging field of neuroeconomics, which uses state-of-the-art imaging technology to explore the neural bases of economic decision-making @ http://www.newyorker.com/archive/2006/09/18/060918fa_fact?printable=true
Neuroeconomics is an interesting concept. Sometimes I wonder what goes on in my head when I make stupid decisions when buying gemstones, jewelry + anything.
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