Tristan Farrow writes about chocolate vs brain link + habit-forming behavioral patterns in men vs women + the sight and taste link + other viewpoints @ http://www.guardian.co.uk/uk_news/story/0,,2157226,00.html
It wouldn't be a bad idea to use functional magnetic resonance imaging to scan the brains of gem and jewelry shoppers across the world and see what comes out of the research. I am more curious as to what happens in the three regions thought to be important in pleasure sensation and addictive behavior - the orbitofrontal cortex, the ventral striatum and the cingulate cortex of the shoppers.
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