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Saturday, May 26, 2007

Synthetic Diamond Market

The synthetic diamond market, especially in fancy colors are expanding. There are real concerns among experts and consumers that many are not properly trained/skilled to identify or grade them. To grade or not to grade: this is the new headache for the diamond testing and grading laboratories around the world. Natural diamond producers and dealers have their own headaches because many in the trade have difficulty explaining undisclosed treatments in way both the experts and consumers can really understand. But the key to the success for the synthetic diamond producers is their ability to grow fancy colored diamonds. Overall the growth has been slow but steady. Well known companies like Chatham Created Diamonds and Gemesis Corporations and others have developed their unique marketing strategies via branding and celebrity endorsements to compete with natural diamond producers in the dog-eat-dog world of diamond trade. The popular synthetic diamond colors include pink, yellow, blue and brown. Although colorless synthetic diamonds are produced for special markets, but for now it's the fancy colors that's appealing to the consumers. The price information for synthetic colored diamonds is limited because different producers have different operating costs and delivery techniques.

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