Gabi Tolkowsky writes:
Once you have a new cut you must be able to distribute and market it. You have to combine efforts with someone who is interested. You must also consider is the price interesting, is the cut beautiful enough to show others, can you make a continuous supply? You have to have a regular supply of rough to continue to provide a distributor with enough diamonds to supply the public. You must think about whether the cut will be successful enough to take a share of the market and you must be able to move away from it, if people get tired of it. You must also consider your market. Are you targeting the upscale or mass market? Are the cuts for small or large stones? From my personal side, I am still surprised by the lack of knowledge about the diamonds themselves. The industry has invented cuts that are fascinating and beautiful, but we don’t market them because we are not sure there is a demand for it.
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