FTC writes:
23.14 Misuse of the term "blue white."
It is unfair or deceptive to use the term "blue white" or any representation of similar meaning to describe any diamond that under normal, north daylight or its equivalent shows any color or any trace of any color other than blue or bluish.
More info @ http://www.ftc.gov/bcp/guides/jewel-gd.htm
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Thursday, February 08, 2007
The Federal Trade Commission’s Guide for the Jewelry, Precious Metals and Pewter Industries
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