Mr. Churchill, if you were my husband, I'd poison your tea! And if you were my wife, I would drink it!
Winston Churchill
A woman is like a tea bag, you can not tell how strong she is until you put her in hot water.
Nancy Reagan
If man has no tea in him, he is incapable of understanding truth and beauty.
Japanese proverb
Friday, September 21, 2007
It's A Family Affair
Kate Betts writes about the 100-year-old diamond company, Kwiat + other viewpoints @ http://www.time.com/time/specials/2007/article/0,28804,1659346_1659345_1658229,00.html
The Economics Of Human Behavior
Daniel Gross writes about Alan Greenspan + his new memoir, 'The Age of Turbulence' (see an excerpt here and an interview) + human behavior = psychology = anthropology = economic irrationality + other viewpoints @ http://www.msnbc.msn.com/id/20824935/site/newsweek
I liked it.
I liked it.
The Role Of A Lifetime
I found Michael Douglas's philosophy on work/family @ http://www.msnbc.msn.com/id/20657189/site/newsweek interesting and insightful.
I liked it.
I liked it.
Matisse And The Nun
Rebecca Spence writes about Henri Matisse's friendship with Sister Jacques-Marie + the creation of the Chapel of the Rosary in Vence + other viewpoints @ http://artnews.com/issues/article.asp?art_id=1947
The Tale Of Prince Raven Of Bangalore
Chaim Even-Zohar's fairy tale version of linking diamond industry personalities with Prince Raven was brilliant. http://www.idexonline.com/portal_FullEditorial.asp
Selling Diamonds
(via Diamond Promotion Service) The Professionals: Traditionally, these people have been considered your best prospects for diamond jewelry. They are different. They spend easily. They are interested in new things.
Like the wealthy, they are interested in quality and service. They buy where they have confidence, and you must convince them that you are as professional in your calling as they are in theirs, if you are to win them as customers.
Many of the professionals—particularly the business executives—are highly mobile. They travel a lot, and so they can buy jewelry elsewhere if you don’t win their confidence. They are often transferred from one community to another as they climb the business ladder. So you should watch for and cultivate any professionals who move into your community.
Middle Management
Most of these are young people on the way up. They have good incomes, but they also have expenses for children and schooling and homes and entertainment.
Diamond jewelry fits into their way of life, but when they buy diamonds they want to get the most of their money. So you can appeal to them by showing them the versatility of diamonds; how the same piece can be worn as a different piece for different occasions.
Furthermore, these people tend to be group oriented. Sell one member of a group and you have pre-sold many others in it.
White Collar And Blue Collar
As pointed out earlier, the distinction between white and blue collars is fast disappearing. Members of both groups want beautiful things, just as members of other groups do, and with increasing incomes they can afford beautiful things. This is the mass market for diamonds.
If you are going to communicate with this market, you and your sales people should know—and share—the interests of its members. You should know how to talk to all of them and to each of them. You should show what merchandise appeals to them, and here generalities are useless because tastes vary from community to community. You should know the practicable price ranges—and they can run higher than you would think.
Some jewelers seem to be afraid to cater to the blue collar group lest they alienate their other customers. It is difficult to be all things to all people, but it is not impossible. You can serve a millionaire and a truck driver side by side, if you enjoy the confidence of each.
Selling Diamonds (continued)
Like the wealthy, they are interested in quality and service. They buy where they have confidence, and you must convince them that you are as professional in your calling as they are in theirs, if you are to win them as customers.
Many of the professionals—particularly the business executives—are highly mobile. They travel a lot, and so they can buy jewelry elsewhere if you don’t win their confidence. They are often transferred from one community to another as they climb the business ladder. So you should watch for and cultivate any professionals who move into your community.
Middle Management
Most of these are young people on the way up. They have good incomes, but they also have expenses for children and schooling and homes and entertainment.
Diamond jewelry fits into their way of life, but when they buy diamonds they want to get the most of their money. So you can appeal to them by showing them the versatility of diamonds; how the same piece can be worn as a different piece for different occasions.
Furthermore, these people tend to be group oriented. Sell one member of a group and you have pre-sold many others in it.
White Collar And Blue Collar
As pointed out earlier, the distinction between white and blue collars is fast disappearing. Members of both groups want beautiful things, just as members of other groups do, and with increasing incomes they can afford beautiful things. This is the mass market for diamonds.
If you are going to communicate with this market, you and your sales people should know—and share—the interests of its members. You should know how to talk to all of them and to each of them. You should show what merchandise appeals to them, and here generalities are useless because tastes vary from community to community. You should know the practicable price ranges—and they can run higher than you would think.
Some jewelers seem to be afraid to cater to the blue collar group lest they alienate their other customers. It is difficult to be all things to all people, but it is not impossible. You can serve a millionaire and a truck driver side by side, if you enjoy the confidence of each.
Selling Diamonds (continued)
Thursday, September 20, 2007
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