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Thursday, September 20, 2007

About Music And Gemstones

Those who danced were thought to be quite insane by those who could not hear the music.
Angela Monet

Music is enough for a lifetime, but a lifetime is not enough for music.
Sergei Rachmaninov

To stop the flow of music would be like the stopping of time itself, incredible and inconceivable.
Aaron Copland

Music takes us out of the actual and whispers to us dim secrets that startle our wonder as to who we are, and for what, whence, and whereto.
Ralph Waldo Emerson

Music fills the infinite between two souls.
Rabindranath Tagore

I think there is a link between music and gemstones. The moment you are able to see through the soul of colored gemstones/diamonds you realize that a lifetime is not enough.

Hannah And Her Sisters

Greatest Opening Film Lines (Hannah and Her Sisters - 1986):
God, she's beautiful. She's got the prettiest eyes. She looks so sexy in that sweater. I just want to be alone with her and hold her and kiss her, tell her how much I lover her, take care of her. Stop it, you idiot. She's your wife's sister.

I like this one.

Why Small Is Big

Linda Yablonsky writes about unique but intimately scaled sculptures by creative artists that are making a large impact in art arena + new ways of exploring the effect of form on space by different artists + other viewpoints @ http://artnews.com/issues/article.asp?art_id=1946

Selling Diamonds

(via Diamond Promotion Service) Your Market Potential: You can start with the assumption that almost every woman and girl in your community wants to wear diamond jewelry. So your market is the people in your community with whom you can communicate.

But to be able to communicate with them, you have to know who they are and what makes them tick. Therefore, it would be a good idea for you to look at your community as though you had never seen it before. How does it make its living? What are its income levels? How does the social order break down into life styles and motivations?

These are the influences that will determine how these people look upon you and what they expect of you. These are the factors that can clue you on the slant of your promotions and displays and on the type of merchandise you should carry in your store.

I think that almost any community has six groups that can be good customers for diamonds:

The Wealthy: Is the wealthy class in your community a large one—or is it relatively small? Is it conservative? Or does it follow the current fashions? Do its members buy jewelry in the community? Or do they prefer to buy in larger cities or abroad?

A few wealthy customers can be a tremendous asset for even a fairly large jeweler. They can be counted upon for a fairly regular annual volume. And they exercise a certain natural leadership that will bring others to your store.

You don’t have to stock big ticket items to attract the wealthy. They are interested in quality and service. You can appeal to them with diamond pieces of good design and craftsmanship—in the traditional mode, if they are conservative—in the modern manner, if they are more adventurous. You can win their confidence by demonstrating your sure knowledge of diamonds.

Selling Diamonds (continued)

UniverSoul Circus

New Business Models: Oscar Raymundo writes about UniverSoul Circus + How An Independently Owned African-American Circus Made It To The Big Top + the unique experience the concept provides to family live entertainment+ the business with soul-factor + other viewpoints @ http://www.fastcompany.com/articles/2007/09/universoul-circus.html

Selling Diamonds

(via Diamond Promotion Service) I liked the concept. It's simple and effective. I also think it should work for colored stones + jewelry as well. The important thing here is being able to see through and connect the dots.

Selling is a fascinating occupation. When you sell diamonds, you can be proud of it. You can be proud of the product and proud of your sales know-how.

Almost anyone can be an order taker—that is, someone who is competent enough to accept money in exchange for any item selected by the customer. But to be a diamond salesman requires not only specific knowledge of diamonds but also specific knowledge of the professional art of building sales and creating customer satisfaction.

Selling diamonds requires that you take three steps:
1. Study your market potential
2. Promote store traffic
3. Follow through and sell at the counter.

All three steps are equally important. Studying your market potential tells you who your best customers are. Promoting store traffic brings them into your store. Once they are in the store, selling them diamonds at the counter puts money into the cash register.

Generally, store management assumes the responsibility for the first two steps. Then the sales staff is responsible for selling the individuals who enter the store, whether they are prepared to buy or are just looking.

So that you will function well in all these selling steps, it is useful to review and analyze each procedure from time to time. Your salesmen can’t do their best if your management doesn’t bring people into the store. Your management is wasting time bringing people into the store if your salesmen don’t follow through. It’s all part of one integrated effort.

Selling Diamonds (continued)

Wednesday, September 19, 2007

About Flowers

As a lotus flower is born in water, grows in water and rises out of water to stand above it unsoiled, so I, born in the world, raised in the world having overcome the world, live unsoiled by the world.
Buddha

If we could see the miracle of a single flower clearly, our whole life would change.
Buddha

He is happiest who hath power to gather wisdom from a flower.
Mary Howitt

I liked this one.

Chocolate Wisdom

(via Elaine Sherman, Book of Divine Indulgences) Chocolate causes certain endocrine glands to secrete hormones that affect your feelings and behavior by making you happy. Therefore, it counteracts depression, in turn reducing the stress of depression. Your stress-free life helps you maintain a youthful disposition, both physically and mentally. So, eat lots of chocolate!

'Las cosas claras y el chocolate espeso.' (Ideas should be clear and chocolate thick.)
Spanish proverb

(via Lora Brody, author of Growing Up on the Chocolate Diet) Don't wreck a sublime chocolate experience by feeling guilty. Chocolate isn't like premarital sex. It will not make you pregnant. And it always feels good.

(via Forrest Gump in 'Forrest Gump' - 1994) Life is like a box of chocolates - you never know what you're going to get.

I liked this one.