President Trump’s new plan to impose a 39% duty on all Swiss imports is raising alarm in the Swiss watch business.
What’s Changing
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The tariff is higher than the 31% rate Trump threatened earlier.
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This will be one of the highest import duties in the world.
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The US is the largest buyer of Swiss watches.
Why It Matters
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Swiss watchmakers face a steep drop in US sales.
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Companies may be forced to cut jobs or scale back operations.
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Smaller brands that rely heavily on US buyers will struggle to compete.
What’s Driving the Move
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Trump wants total control over trade decisions.
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Talking to other US officials makes little difference if Trump isn’t on board.
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Keeping people uncertain keeps Trump at the center of attention.
What This Means for You
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Are you a watch collector or retailer in the US?
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Expect higher prices on Swiss watches.
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Some models may become harder to find.
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Will this push buyers toward Japanese or German brands instead?
Final Thought
. The tariff isn’t just a trade policy.
. It’s a signal that the White House plays by its own rules.
. Swiss watchmakers now face an uncertain future in their biggest market.
