Louis Erard Gravée Main: Hand-Engraved Masterpiece

Discover the Louis Erard Gravée Main, a hand-engraved limited-edition watch. Each piece takes over 50 hours to complete, with no two alike. A true collector’s timepiece in Swiss watchmaking.

Louis Erard Gravée Main is the latest chapter in the brand’s Métiers d’Art collection.

This limited edition brings hand engraving to the forefront with only 99 unique timepieces.

• Every part of the watch is engraved by hand: case, bezel, lugs, crown, and buckle.

• More than 50 hours of work go into each piece.

• No two watches are the same—each engraving is different.

• One artist, one piece of steel, one result: a watch that carries true individuality.

Hand engraving offers what machines cannot.
Each cut and each line carries the mark of human craftsmanship.
When you wear the Gravée Main, you wear a piece of art on your wrist.

Would you value a timepiece knowing that no other person in the world owns one exactly like it?
That is the promise of the Louis Erard Gravée Main.

Lorige BL-Endurance Hyperblack: A Watch Born From Racing History

Discover the Lorige BL-Endurance Hyperblack, a Swiss-made timepiece crafted from authentic Peugeot 9X8 Hybrid brake pads. A bold fusion of motorsport heritage and fine watchmaking.

In 2020, Peugeot marked its return to the World Endurance Championship with the Hypercar 9X8 Hybrid. The goal was clear: match the legacy of the Peugeot 905 and 908.

The Lorige BL-Endurance Hyperblack carries this racing spirit directly on your wrist.

• The case is machined from authentic carbon/carbon (C/C) endurance brake pads used in the 9X8 Hybrid prototype.

• Every curve of the case reflects real race history.

• This makes each watch unique, with a track record of performance embedded in its material.

Swiss Watchmaking with Racing DNA

The BL-Endurance is built in the pure Swiss watchmaking tradition.

• Powered by the LOR-PR01 calibre, created exclusively for Lorige.

• Features a peripheral weight, giving you an open view of the movement.

• Composed of 294 parts, all assembled by one watchmaker from start to finish.

• The automatic movement embodies precision, reliability, and performance.

A Watch Made from the Track

Why is this watch extraordinary?

Because it is the first in history made from an element of endurance racing: carbon/carbon brake pads.

• These parts have endured the world’s most demanding races.

• They are reborn as the case and dial of the BL-Endurance.

• The result is a timepiece that connects motorsport technology with fine horology.

For You, the Watch Enthusiast

When you wear the BL-Endurance Hyperblack, you carry more than just a watch.

You carry a piece of racing history.
You carry performance tested on the track.
You carry craftsmanship refined in Switzerland.

Would you choose a timepiece with such a direct link to endurance racing?

Bella & Alla By Alexander Shorokhoff – A Watch Dedicated To Love

Discover the Alexander Shorokhoff Bella & Alla watch. A limited edition of 25 pieces, hand-painted with floral motifs, gold details, Swiss movement, and crafted as a timeless tribute to love.

Love can take many forms.

For Alexander Shorokhoff, it became a watch.
He created the “Bella & Alla” as a tribute to his wife Alla.

This is not just a timepiece.
It is a lasting symbol of affection.

The Dial

• A bouquet of flowers shaped into a dial

• Each blossom punched, etched, and hand-engraved

• Yellow gold finish applied for depth and shine

• Hand-applied enamel gives every petal natural color

Every flower tells a story of care and dedication.

The Case

• Crafted with black PVD coating for a bold look

• Lugs welded later for a precise finish

• Three pastel-colored enamel recesses on the sides

• Each color applied and dried at separate stages

The case blends strength with artistic detail.

The Hands & Strap

• Yellow-gold hands match the dial

• Fuchsia red alligator leather strap chosen for contrast

• Stainless steel pin buckle with engraved detail

A striking combination designed to stand out on your wrist.

The Movement

• Swiss automatic movement with 21 jewels

• Hand-engraved oscillating weight

• Blued screws for fine craftsmanship

• 47-hour power reserve

• Sapphire crystal case back for a clear view

Unlike other models in the same case, this one uses a full round sapphire glass.

Limited Edition

Only 25 pieces exist worldwide.
This makes the Bella & Alla a rare collector’s watch.

Why It Matters

Would you dedicate a watch to someone you love?
Alexander Shorokhoff did.
He turned his personal story into a masterpiece.

If you wear the Bella & Alla, you carry a symbol of devotion on your wrist.

ArtyA Purity Wavy Central Tourbillon 40 mm – Sapphire Case And Central Tourbillon

Discover the ArtyA Purity Wavy Central Tourbillon 40 mm. A sapphire case, violet sapphire dial, and oversized 19 mm central tourbillon with 72-hour power reserve.

A 40 mm Wavy sapphire case built to showcase the PUR-T4 central tourbillon caliber.

• Case size: 40 mm sapphire Wavy case

• Dial: Violet sapphire with engraved chapter ring

• Movement: ArtyA manufacture PUR-T4 central tourbillon

• Tourbillon: Oversized 19 mm, positioned at the center

• Frequency: 4 Hz (28,800 vibrations per hour)

• Power reserve: 72 hours, powered by twin barrels

• Display: Peripheral markers for hours and minutes

• Nomination: GPHG 2024

Central Tourbillon at the Heart

The ArtyA PUR-T4 movement brings the tourbillon to the dial center.

• The 19 mm cage dominates the design.

• Gravity control enhances precision.

• The 4 Hz speed is rare for a tourbillon of this scale.

• Twin barrels maintain energy flow for a 72-hour reserve.

No Central Hands

You won’t find traditional hands here.

• Hours and minutes are shown by peripheral markers.

• The sapphire dial keeps the stage clear for the tourbillon.

• Reading time becomes a unique ritual for the wearer.

Wavy Sapphire Case

The Wavy architecture frames the movement.

• Made fully in scratch-resistant sapphire.

• Offers panoramic visibility from all angles.

• Raised structure adds depth and drama to the wrist.

Violet Sapphire Dial

The dial is carved from colored sapphire.

• Deep violet tone sets a striking character.

• Chapter ring carries Super-LumiNova® markers.

• Light and color play against the mechanical motion.

Why It Stands Out

• 50% tourbillon, 50% sapphire – perfect balance

• First automatic central tourbillon from ArtyA

• Crafted with Swiss expertise in high horology

• A piece built for collectors who value clarity and complexity