De Beers Group introduces free diamond education app for US retailers. Get natural diamond knowledge, training materials, videos, and games to boost sales confidence.
De Beers Group launched its Institute of Diamonds education app today. US jewelry retailers can download this free training tool immediately.
The app targets retail staff who need confidence when selling natural diamonds to customers.
What's Inside the De Beers Education App
The mobile platform offers multiple learning formats:
- Fast facts about natural diamonds
- Interactive games for knowledge retention
- Educational podcasts
- Training videos
- Downloadable materials for retail use
- Sales support resources
Why Retailers Need Diamond Education Now
Jodine Bolden leads Education & Training at De Beers Group Institute of Diamonds. She explains the app's purpose:
"We provide retailers with free access to unlimited natural diamond knowledge at their fingertips. The app contains various ways for people to engage with the compelling story of natural diamonds."
The value gap between natural and synthetic diamonds continues growing. Retailers must provide accurate information to customers making purchasing decisions.
Multiple Learning Styles Supported
Your staff can choose their preferred learning method:
Visual learners benefit from training videos and infographics
Audio learners access educational podcasts
Interactive learners engage with games and quizzes
Reading-focused learners review fast facts and detailed guides
Direct Impact on Sales Performance
Knowledgeable staff create better customer experiences. When your team understands natural diamond properties, they answer questions confidently.
Customers trust informed salespeople more than those who struggle with basic diamond facts.
Getting Started with the App
Download the De Beers Education app from your device's app store. The platform works on both iOS and Android devices.
No registration fees or monthly subscriptions apply. De Beers provides all content at no cost to qualifying US retailers.
Training Content Covers Essential Topics
The app addresses key areas retail staff encounter daily:
- Natural diamond formation processes
- Quality grading standards
- Certification systems
- Care and maintenance advice
- Value comparison with synthetic alternatives
- Customer objection handling
Why Natural Diamond Knowledge Matters
Lab-grown diamonds enter the market at lower price points. Your customers need clear explanations about value differences.
Staff who understand both options help customers make informed choices. This builds long-term customer relationships and repeat business.
Immediate Access to Expert Knowledge
The app connects your team to De Beers' diamond expertise instantly. No waiting for training sessions or external consultants.
Your staff can review materials during slow periods or before customer interactions.
Supporting Your Sales Team's Success
Professional development improves job satisfaction and employee retention. Staff members who feel prepared handle customers better.
The free training reduces your business costs while improving service quality.
Download Instructions
Search "De Beers Education" in your app store. Install the free application on staff devices or store tablets.
The app requires basic internet connectivity for content updates and new materials.
De Beers Group Institute of Diamonds released a free mobile education app for US jewelry retailers. The app provides comprehensive natural diamond training through videos, games, podcasts, and downloadable materials. Retail staff can access unlimited diamond knowledge to improve customer interactions and sales confidence.
