Tiffany & Co To Disclose Full Craftsmanship Journey Of Every Diamond

Tiffany & Co is not only informing consumers the place and country where most of its diamonds are mined but also where its gems are cut and set into jewelry. Each pieces's craftsmanship journey will be launched in October, and will apply to all its individually registered diamonds 0.18 carat up. I think Tiffany & Co is uniquely positioned to offer this info since it is vertically integrated. It is something that cannot be easily replicated because of the huge investment and work involved. It is definitely an incentive to buy. I also believe it can convince many customers to purchase a diamond instead of stepping away from it.

Useful link:
https://www.tiffany.com