Tiffany & Co's holiday advent calendar is back. This year, the jeweler is using its newest calendar to honor one of the most influential artists of the 20th century: Jean-Michel Basquiat. Tiffany & Co.'s 2021 Advent Calendar is now available in limited quantities for US$150,000.
Useful link: https://www.tiffany.com/stories/guide/holiday-advent-calendar
I think Tiffany's new ad, Not Your Mother's Tiffany, was disrespectful, ageist, and horrible. Today's teenager is tomorrow's grandpa or grandma. What were the marketing geniuses at Tiffany's thinking when they came up with this commonsense-less slogan? Over to you.
Tiffany & Co will be introducing the Charles Tiffany Setting, it's first ever collection of engagement rings for men. Why it took so long?
Tiffany & Co and Elsa Peretti are debuting a limited-edition collection of Bone cuffs specially curated for global retailer Dover Street Market. Dubbed the DSM Edit, the collection features a new, exclusive sterling silver cuff inlaid with a teardrop-shaped slice of snowflake obsidian---speckled with white snowflake-shaped inclusions----in addition to an all black version, and original large cuffs in sterling silver.
Tiffany & Co has launched a capsule collection of statement-making styles from its archives of Elsa Peretti pieces. Many of the reissued designs haven't been seen or sold by Tiffany in roughty 20 years. Take a look.
Useful links: https://www.jckonline.com/editorial-article/tiffany-reissues-elsa-peretti I https://www.tiffany.com/jewelry/shop/elsa-peretti
Tiffany & Co plans to achieve 100% traceability of diamonds and precious metals in the coming years as part of a sustainability pledge it released this week. The retailer aims to track all diamonds weighing 0.18 carats or more to the mine of origin or its suppliers approved mines by 2025. It also plans to trace all gold, silver and platinum to the mine or recycler by 2021, and ensure all key materials for products, packaging and store interiors are responsibly sourced by 2025. The move builds on Tiffany's existing policy of sharing the geographical provenance of its diamonds down to the country of region. Starting in October, it will also disclose where stones underwent cutting, grading, and setting.
Useful link: https://www.tiffany.com/engagement/diamond-provenance
