On April 1, 2022 (April Fool's Day), Tiffany & Co launched TiffCoin, its own cryptocurrency, complete with exclusive product launches, NFT releases, and invite-only events for coin holders. The TiffCoin is real, but it's not a cryptocurrency. The company released 499 physical 18-karat gold coins, individually numbered and engraved with Tiffany 'T'. The coins were made available for purchase online for 24 hours from April 2-3, to customers in the United States, Canada, the U.K and Australia. A brilliant marketing play, really.
