Noah's collaboration with Timex---a watch featuring a knife-wielding, bird-flipping turtle on its dial---was made not just to look cool and make you smile, but to raise awareness and funds for an issue that plagues the world's oceans. Get to know Brendon Babenzien of Noah.
Useful links: https://www.hodinkee.com/articles/the-turtle-watch-that-ruled-thanksgiving I https://noahny.com I https://www.timex.com