Diamond Facts

Must read for consumers.

Useful link:

https://www.naturaldiamonds.com/in/diamond-facts-info/diamond-facts

Assure 2.0

The Natural Diamond Council has debuted Assure 2.0, which rates testers on their ability to distinguish natural diamonds from lab-grown diamonds. 

Useful link: 

https://www.naturaldiamonds.com/council/assure-testing-program-2

Thank You, By The Way

The Natural Diamond Council's new advertising campaign with the support of Responsible Jewellery Council was a brilliant storytelling. Take a look.

Useful links:

https://www.naturaldiamonds.com/inside-diamond-world/thank-you-by-the-way

https://www.responsiblejewellery.com

Emerging Designers Diamond Initiative

The Natural Diamond Council and fine jewelry designer Lorraine Schwartz have announced the debut of the Emerging Designers Diamond Initiative, a program created to remove barriers to entry to diamond suppliers, industry education, and resources, while providing ongoing mentorship to BIPOC jewelry designers. The initiative will also give a total of US$1 million in the form of US$20000 diamond credits to the chosen designers. I hope it works.

Useful link: https://www.naturaldiamonds.com/council

DPA Relaunches As The Natural Diamond Council

The Diamond Producers Association (DPA) has unveiled a new name and strategy it hopes will resonate with younger consumers and position it as a leading digital publisher of information about diamonds. The category marketing organisation is now the National Diamond Council (NDC) with its new consumer website-----www.naturaldiamonds.com-----serving as resource and educational hub.

Useful link:

https://www.naturaldiamonds.com/council