The Toronto-based Lovelri brands itself as the transparent engagement company and specializes in man-made moissanite rather than diamonds. Each ring has three price options. Price A: C$50 profit, which covers general costs, Price B: C$100 profit, which helps the business grow, and Price C: C$150, which helps expand the range. Customers can choose how much they want to pay for an engagement ring. I thought it was quite an innovative approach. Will this work in other countries?
