Merck Mercuriadis is the most disruptive force in the music business. Hipgnosis Songs Fund raises money from investors and spends it on acquiring the intellectual property rights to popular songs. Songs are an asset class more reliable even than oil or gold because demand is impervious to economic and political uncertainties. When you're feeling happy, you play music to celebrate; when times are hard, you play music to cheer yourself up. A classic song is a source of predictable reliable income in an unpredictable world.
Useful links: https://www.theguardian.com/music/2021/feb/27/merck-mercuriadis-the-man-who-is-shaking-up-the-music-industry I https://www.hipgnosissongs.com
