In her book ¡Tequila!: Distilling the Spirit of Mexico, Marie Sarita Gaytán explores the cultural evolution of tequila from a regional beverage to a global icon of Mexican identity. The narrative examines the historical and social forces that transformed the drink into a national symbol, moving beyond its simple production to reveal how it became deeply intertwined with the country's heritage. Gaytán argues that the status of tequila is not accidental but is the result of deliberate efforts by the state and the industry to link the spirit with the essential character of Mexico. By analyzing the intersection of national pride, marketing, and history, the text provides a comprehensive look at why this specific agave spirit continues to represent the heart of Mexican culture.
