Global luxury conglomerate Kering has expanded its flagship sustainability initiative into India for the first time, officially introducing the Kering Generation Award to the country's fashion ecosystem. In a strategic move to foster eco-friendly developments, the parent company of iconic brands such as Gucci and Saint Laurent partnered with Reliance Brands Limited (RBL) through a Memorandum of Understanding (MoU). Together, the organizations will operate the program to champion circular innovation, promote sustainable practices, and advance resource protection throughout the region's fashion industry.
